New experienced sales director

It will be with a balanced focus on both growth and profitability when Lars Siewertsen takes over as CSO of Epico-IT A/S as the crowning achievement of a more than 20-year career in the Danish IT industry.

As of January 2024, Lars Siewertsen has joined Epico-IT A/S as CSO, where he will join the Danish Executive Board. Siewertsen comes most recently from the consultancy People-IT as Account Director and Partner. Prior to that, he spent 17 years at ATEA, where he was responsible for the customer division Commercial DK and created cohesion in geographically dispersed teams and contributed to great commercial progress. It is thus with extensive experience that benefits both the IT consultancy and the company's customers when Lars Siewertsen takes charge of sales at Epico, which over the past 5 years has experienced great growth in customers in both the private and public sectors and today counts more than 600 consultants:

"I am very much looking forward to becoming part of a corporate culture where there is really room for manoeuvre, rapid development ahead and at the same time also room to think in new ways - because that is my specialty. The culture exudes sales in all departments, and therefore it is exciting to step in and contribute to this particular interaction between sales and the departments in Epico, so that the company to a greater extent gets even more synergy between the efforts. In addition, it will be a focus for me to get even more services and concepts on the table for the benefit of the customers", says the newly appointed Sales Director, Lars Siewertsen.

A company that takes sales seriously

"Keep it simple" has always been one of Lars Siewertsen's mottos, and that is precisely why it is also clear that the core task will be sales and profitability: Epico's growth must be turbocharged, and the key will be a digital transformation of the IT consulting firm; a journey that improves workflows with a focus on automation and innovation and thus is felt on the top line, which will first and foremost be Lars Siewertsen's main task, says the IT consulting firm's CEO:

"We are very happy to have Lars on board. He has experience in forming lasting relationships with customers and both developing and attracting talent. Here at Epico, there will be plenty of room for Lars and his ideas - precisely because we are a company that first and foremost focuses on sales. Together with Lars, I look forward to an exciting journey at Epico in the coming years and to being at the forefront of finding the best solutions for our customers", says Michelle Mark, CEO of Epico.

The importance of being in the field

Today, Epico operates across business areas and national borders with headquarters in Ballerup. Therefore, one of Lars Siewertsen's biggest tasks will also be to ensure that the organization is tied together across the board, and just when new departments and concepts see the light of day in the near future, it is here that Lars Siewertsen's best trump card comes into play, he says:

"We're going to pave the road as we drive on it; Epico is on a major journey, and this development requires that you have your finger on the pulse and can be in several places at once. That's why I also call myself a "playing coach" - precisely because I can be out in the field with the salespeople and in the office when strategizing. It also means that I get a better overview of the organization than if I just sit at the head office and send out emails," says Lars Siewertsen.